How to write an SEO optimized article on WordPress?

In this article I will explain how to optimize all your articles to the maximum. I will show you, step by step, how to write an SEO optimized article, even if you don’t know anything about it and you start from scratch. Follow all my advices ! If you have a blog, or a website, you must absolutely optimize your articles for SEO. In the eyes of Google it is better not to publish anything, rather than publishing poor quality content that would harm your overall SEO but remember that it is possible to do SEO without a budget.

Define your keywords with precision

The first (and most important) step is to define your semantic universe! Without this, your article will not be optimized. The semantic universe is theuniverse of keywords (corpus of words) around your topic. Here are some tools and methods to find the keywords you need in order to optimize your search engine optimization.

Use keyword tool to find the most searched keywords

To have a good SEO, you should not only write content with the right keywords. If you really want to get more traffic you need to focus on the most searched topics in your theme. To find the most searched topics in your theme, use the query engine Its free version is enough to get started. With this engine, all you have to do is type the query you want to position yourself on and it will give you all the related subjects ordered by search volume. You just have to take all the subjects starting from the most searched one, to write your articles. Combine with, it’s a second search engine that will rank queries in search order with additional data. You will also be able to know if your theme is competitive or not. To use Insight Yooda you need to create an account (the free version is also enough to start) and go to “market explorer” to type your query. The most searched topics will be displayed and you just have to copy them.

Use answer the public to list topics for articles

By dint of writing articles, you will arrive at a point where you will no longer find a topic. To help you there is a tool that will help you find all your article topics: https: // Just type in your query to get a complete list of several hundred different topics! It’s up to you to choose the ones that suit you best!

Using to define your semantic field

Once the list of topics has been created, you must proceed to the second step: the keyword search. In all your articles you must use the right keywords so that Google robots can understand what you are talking about. Only by using the right keywords will your article return in the search results. To optimize the referencing of your article I invite you to use a maximum of keywords. The more accurate you are, the closer Google can bring you to the top position in search results. To achieve this keyword precision, go to in the section optimize > Google > subject of your article > new text. The platform will give you all the keywords you need to be referenced on your query! Content creation should not be done randomly as bcledia explains. A real content strategy must be put in place to target the first page of Google on the targeted query. If you are not on the first page of Google, your SEO is considered as being null. Nobody going on the second step of search engines.

Understand the principle of long tail

There’s a concept that you need to understand to have a successful content strategy. That concept is the long tail. We saw earlier that you need to target the most searched topics on Google to maximize your chances of increasing your site’s organic traffic. The long tail strategy is to target the least sought-after queries. Because all these small requests cumulated, provide a lot of potential visitors! Moreover, the least sought-after requests are often the least competitive. It will therefore be easier to position yourself. Working on the long tail can be done by accumulating blog posts on small queries to retrieve all the domains with low competition. This is a completely different web strategy! If you follow the writing advice given in this article, and position yourself on queries that are not much searched, there is a very good chance that you will find yourself in first position on Google in the coming months. Now that you have understood the basics before writing your article, let’s move on to the writing stage.

Writing your SEO optimized article

We will now see how to write an excellent article using the lexical field you just found.

Choose an optimized title

The first step in writing your article is to have an optimized title. Your title must be in H1 tag. This is the most important tag, it’s the one that will tell Google what your article is about. Try to put the keywords at the beginning of your title because Google gives more importance to the first words than the last ones. That’s it for the title. All your article should be optimized around a main keyword or a unique key phrase, and it is this keyword that you should put at the beginning of your title! Here is a small technique that does not improve your SEO directly, but improves the click rate on your articles : Each time you write an article, try to add a riddle or a plan. For example if I am writing an article about dog training I will choose :

  • How to train a dog in 3 steps
  • Or Training a dog: the technique that nobody talks about!

By creating an attractive title, Internet users will more easily read your article. Seeing this Google will show it in its result pages.

Create the plan of your article

The second step is to create a plan using the right tags for each title. It’s like school essays, there is a main title, subtitles, and subheadings. Subtitles must be placed in H2 tag, and subtitles in H3 tag. The other tags are not important for SEO so do not use them. Here is an example of a text structure:

Title H1</h1>Title H1</h1>

<Titer H2</h2>

Titer H3</h3> Titer H3</h3>
<Title H3>/h3>
Title H3</h3>Title H3</h3>

<Titer H2</h2>

Titer H3</h3> Titer H3</h3>
<Title H3>/h3>
Title H3</h3>Title H3</h3>

If you didn’t understand, look at the structure of the article you are reading (at the summary level for example). This is very important so that Google can analyze your content and understand exactly what you are talking about. Every article you write should have a clear outline. Writing an outline of your article beforehand allows you to :

  • to save an incredible amount of time at the time of writing
  • make it easier for Google to understand your article

Don’t forget to put your keywords in your titles while remaining natural!

Understand the structure of each paragraph

Now let’s see how to write the paragraphs of your articles. In the same way as for your article, each paragraph must be structured. You must put the main information at the beginning of the paragraph and then detail it. Always put the key elements of your game at the beginning of the game. Readers will be more hooked, they will stay longer on your article, Google will see it and it will bring your article up in its result pages. If you follow these rules your tbounce back will be low and Google will reward you.

Create a structure between articles

Now let’s look at an often forgotten aspect for the optimization of your articles.

How to use categories and labels?

In WordPress you have the ability to create categories and tags for each post. All your posts, without exception, must be categorized! A post that is not categorized is a post that Google will not be able to locate. For all your articles you must have a category. Now let’s move on to labels. Labels are pretty powerful if you know how to use them, but they can also be very devastating if you don’t! I urge you to never touch them and never attach your items to labels.

The importance of the netlinking strategy

You must create links between your articles so that they redirect to each other. This is called internal linking. Be careful to link your articles on related topics, of the same theme in order to give weight and meaning to these links. In addition to having an internal network, you need to set up an off-site netlinking strategy (outside your website). The more inbound links you have (backlink), the more your organic traffic and your natural referencing will increase and consequently the more you will gain in visibility! This is very very very important! You can find our guide to get backlink whitehat.

Install the Rank Math SEO extension

Once your article is ready you will need to optimize the META tags on the page. You need to install an SEO extension such as Rank Math SEO (which I particularly like). Here are a few tips to properly configure the title and description tags

Writing a Google-optimized title

You have the possibility to rewrite the title that will be displayed on Google. The title is pre-created by taking the title of the article but it is important to customize it. Put your main keyword at the beginning of the title, Google gives more importance to the first words of your title. Writing for the web requires a real background work and all the optimizations are to be taken whether you are blogging or administering a website.

Create an optimized meta description tag

The second thing you need to change is the meta description tag. It represents the description that the user will see under the title of your site in the search results. The Meta Description tag has no impact on your SEO but it does have an impact on your click rate. You will have to use it to convince the Internet user to click on your link. So add some Call To Action like “free quote”, “contact us” etc… in order to incite them to click.

Analyze the optimization around your keyword

Another thing to see on Rank Math SEO is the optimization of your article around your main query. You have a text box to type your query, Rank Math SEO will analyze the content of your article and tell you if it is correctly optimized. You can also calculate the optimization percentage of your article thanks to the website which is the best online tool to optimize your articles and be a real web editor! Good success!

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